All tagged melrose

Nike’s New Retail Store Blends Data And In-Store Shopping

Blending digital insights with a physical storefront experience, Nike has unveiled a new type of retail store in Los Angeles that will use customer data to determine inventory and personalize services.

The 4,557 SF Nike by Melrose at 8552 Melrose Ave. in West Los Angeles is Nike's first Nike Live concept store that the multibillion-dollar sneaker company will soon introduce to major markets worldwide.