How to Use Census and Cell Phone Data For Commercial Real Estate Investment

The days of relying solely on gut instinct or outdated demographic reports to make real estate decisions are long gone. Today’s top commercial real estate investors and brokers are turning to a powerful blend of data sources—particularly U.S. Census data and real-time cell phone mobility data—to uncover high-potential markets and properties. These tools are giving investors an edge in an increasingly competitive landscape.

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Common Concessions in Southern California Industrial Real Estate

In the Southern California industrial real estate market, you know that concessions can make or break a deal in a competitive submarket like Vernon, one of LA’s most vital industrial hubs. Whether that be negotiating a lease on a newly constructed Class A logistics center or a more utilitarian Class C warehouse, concessions play a strategic role in closing transactions.

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Cap Rates vs. ROI: Which Metric Should You Trust for Your Investments?

In commercial real estate, the debate between relying on cap rates or return on investment (ROI) has never been more relevant, especially as the single-tenant net lease (STNL) sector enters a period of stabilization after years of volatility. Understanding the differences between these metrics—and how current market trends influence their interpretation—can help investors make more informed decisions.

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