All tagged marketing

The Evolution of CRE Brokerage - Marketing (Part 1)

Atari, Blockbuster, Borders, Circuit City, Kodak, Motorola and Sears.  What do these companies have in common?  They were all once leaders and innovators in their respective markets but failed to adapt to their changing markets, and have fallen off, and in some cases are gone forever.  In fact, of the top 25 companies on the Fortune 500 in 1961, only six remain today.

Commercial Real Estate Marketing in a Digital World

Commercial Real Estate agents have loads of knowledge about the ROI on any particular property and can provide an in depth analysis as to why, but the question that they are always asking themselves is,” how do I make my knowledge known to my potential clients?”  Every agent knows that their largest source of leads is through referrals, but many agents fail to recognize that the internet is in itself a giant referral system.

When consumers search for a website on Google, it is in itself a referral.  Google is referring consumers to you because you are the highest authority in a particular area.