10 Ways We Are Leading CRE in the Right Direction

10 Ways We Are Leading CRE in the Right Direction

CBI’s unique qualities include being tech adaptive, community oriented, having a collaborative environment, ongoing training, and a special profit sharing program.

Commercial Brokers International (CBI), a commercial real estate agency based in Los Angeles, is fast becoming an industry leader. The following reasons are the differences that make us stand out from the rest:  

1. Tech Adaptive

CBI keeps track of the latest in technology and start-up trends. We adopt and use the latest technologies in order to evolve with the times and maintain being a leader in the commercial real estate (CRE) industry. Real estate tools for our agents are available no matter where they are, allowing them to be productive no matter their location. This allows us to adapt to our clients, who are also constantly busy & on the go.

2. Community Oriented

CBI believes in giving back to the communities in which we work.  To that end, any agent can donate a portion of their commission to any 501(c)(3) that they believe in, and the company will match their proportionate share of their commission with a like donation.

3. Collaborative Environment

CBI prides itself on having a team of agents that collaborates, whenever prudent, on deals. Unlike other agencies’ agents, CBI agents will share pertinent information with other agents within the company.

4. Continuing Education

Ongoing training distinguishes us from the rest of the agencies, providing rookie and experienced agents alike with an opportunity to learn or revisit topics on commercial real estate, including market changes and industry trends. Classes also enable agents to showcase what they know about CRE to their colleagues.

5. Support

The principals of the company believe in supporting and assisting all of the agents to further their careers.  To that end, they have an open door, hands on policy in working with the agents, and advise and help them not just on transactions, but also with what they can do to further improve their business.

6. Equality                                                           

All agents are treated equally. This equal treatment extends to the leads the company receives from our marketing to prospective clients. We like to give leads to any agent who is in the office, not just to the top-performing ones.

7. Unique Compensation Program

CBI understands the value of its agents and offers aggressive & generous commission splits, based on gross commission figures one generates. Unlike other agencies' policies, splits do not roll back every year.

CBI has a unique profit sharing program that allows for vested agents to acquire ownership in investment properties alongside other vested agents. Our profit sharing is not structured as “golden handcuffs” but rather as a way to say thank you to all the agents who have helped to build CBI into the company it is.

8. We Are a Full Service Agency

Commercial Brokers International and its holding company Pono Asset Management extend outside of commercial real estate brokerage. We also operate a property management company (LLC Property Management), providing a one-stop shop for an investor’s asset management needs. Philanthropy is another focus. We operate Education Advantage Foundation, a 501(c)(3) that promotes after school tutoring, mentoring and life enrichment activities of underprivileged children living in our apartment community in Texas. Our reach extends to socially responsible real estate investment with Learning Links Centers.

9. We Truly Have Our Client’s Best Interest

Our unique approach of running a CRE brokerage enables our agents to succeed and has proven that our Agents will beat the industry norms, many companies are trying to have their agents work as finders / business development and then turn the client over to a closer in their office. CBI agents handle the process from beginning to the close of the transaction and maintain the contact with their client.  

No person has a more vested interest in closing a transaction, or a better understanding of their client’s needs, than the agent who brought them the deal. Therefore, we believe that in keeping with our Client’s Best Interest that the agent should maintain control throughout the transaction, and this ensures a higher closing percentage.

10. We Are an Established Brokerage Firm in Los Angeles

While our commercial brokerage firm has been around for over 10 years, our close relationships with the real estate community have been forged over the past 30 years. Our agents continue to strengthen old ties & establish new ones.


By approaching commercial brokerage from the stand points mentioned above, CBI looks to become a leader and trendsetter in the commercial real estate industry, changing the expectations of what clients and agents can expect from a commercial brokerage company.

To learn more about Commercial Brokers International, click here.

If you are interested in learning about career opportunities at CBI and to apply, click here.


George Pino
CEO, Commercial Brokers International
11755 Wilshire Boulevard
Suite 2380
Los Angeles, CA 90025
Phone: 1-310-943-8530
Fax: 1-310-943-8540

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